From the vibrant silk dresses of the 1950s, to the glamourous shoulder-padded suits of the 1980s, fashion has long been the domain of the rich and famous. But with the rise of social media, everyday people now have unprecedented access to fashion trends — thanks to the influencers who are turning our attention to a new kind of celebrity: the fashion influencer. From the catwalks of Milan to the streets of Tokyo, influencers are redefining style and setting trends all over the world. In this article, we’ll take a closer look at the world of fashion influencers and their impact on the industry.
1. What Are Fashion Influencers?
Fashion influencers are people who have cultivated a following, typically on social media platforms like Instagram, YouTube, and blogs, and who specialize in advertising and promoting products in their fashion niche. Influencers are becoming more and more important in the fashion industry, and are even featured in major international campaigns for leading fashion labels.
As a fashion influencer, your primary goal is to use your influence to drive more followers to your platform and, ultimately, to drive more sales for the brands or companies that you are promoting. You can use stories, videos, and posts to share content that inspires and engages your followers, allowing them to become intimately familiar with the fashion industry that you’re interested in.
The fashion influencer lifestyle looks glamorous. After all, influencers often collaborate with firms to have their photos taken in various fashionable settings. Influencers are able to work with prestigious fashion brands, attend events, and build relationships with people in the fashion industry. It’s a fun, exciting, and fulfilling job.
Aside from aesthetics and style, fashion influencers can also provide guidance in shopping. They have knowledge about which clothing items will complement each other and help you create the perfect look. In addition, fashion influencers have insight on where to shop and how to score the best deals on clothing.
In summary, fashion influencers are important players in the fashion industry. Through their influence, they can help keep people informed and up-to-date on the latest trends, provide advice on style choices, and work with companies and promote their products. Fashion influencers are the fashion industry’s modern day ambassadors.
2. How Are Celebrities Redefining Style?
Celebrities have a unique way of redefining style—often setting trends that follow them, thanks to their massive fan followings. From coordinated street style looks to their eye-catching red-carpet fashion statements, the way they dress makes waves in the fashion industry.
- The Paparazzi: Celebrities are typically followed by paparazzi waiting to capture their outfits. This means that whatever ensemble they choose will be scrutinized, praised, and analyzed, which can influence how others choose to dress. Trends start when people’s style is copied and improved upon—like the athleisure trend that is still in the spotlight.
- Red Carpet Affair: Everyone looks forward to the red carpet affair at prestigious award shows. This is the perfect occasion for celebrities to experiment with their style choices and can set a new trend. Audiences are treated to a display of luxury fashion from some of the biggest names in the industry. This excites the style enthusiasts and starts a frenzy that ultimately translates to copycats.
- Brand Endorsements: Endorsement deals can really boost a celebrity’s style credentials. When celebrities, especially the younger, trend-setting generations, team up with multi-dimensional fashion labels it creates an opportunity for them to show off new styles that their fans are eager to replicate.
- Social Media Mavens: Social media is an effective way to set the trends and promote desirable styles. Platforms like Instagram are great for giving fans an up-close look at what celebrities are wearing. This leads to followers going out and buying certain items, some directly inspired by the stars, further cementing their style influence.
Celebrities’ style innovations are important to the fashion industry and often leave ones mark on trends and culture. It’s certainly exciting to have such trendsetters among us, pushing the fashion envelope and inspiring the masses; the impact of their efforts is far-reaching and profound.
3. How Are Trends Set by Influencers?
From Kylie Jenner’s famous lip kits to Steph Houghton’s fashion ensembles, influencers know how to set trends. From style to beauty and travel, people take their advice seriously. So, what makes influencers such trend-setters?
- Personable approach – influencers provide content to fans to show their lives as real people. They give advice, share insights and open up about personal experiences. This makes them relatable, emotionally engaging and trustworthy.
- Wide reach – due to their large social media reach, influencers have the ability to impact large numbers of people. This means they can spread awareness faster and easier, as well as alert their fans to the most up-to-date trends.
- Ability to take risks – influencers are known for embracing risks and pushing boundaries. Whether they’re trying new fashions or giving tips on beauty products, followers appreciate this risk-taking and want to emulate their dynamic style.
By understanding their target audience, influencers are able to create trends that appeal to the public’s tastes. They know what words to use, where to put their content, how to influence their followers and create a buzz. As they become increasingly creative with their content, they reach more people and effectively shape the trend.
It’s no wonder that influencers continue to play an important role in setting trends. Whether they’re launching a new product or promoting a lifestyle, followers follow their lead and take on the latest trends.
4. How to Find Your Perfect Fashion Influencer
Finding the perfect fashion influencer used to be a daunting task. Now, with the help of the internet and social media, there is a wealth of trustworthy fashion experts just waiting to be tapped. Whether you want to stay on trend, discover new labels or just get inspiration, here are four top tips on discovering the influencer that’s best suited to your needs:
- Brand Fit: Finding someone whose personal brand and values align with yours can be a great way to build trust and inject authenticity into your collaborations. Take some time to explore different influencers and assess which one is most likely to be a good fit.
- Engagement: What makes a great influencer is typically found in their level of engagement with their community. Look at who’s providing the most value to their followers and who’s creating the most engagement – those influencers or likely to best represent your brand.
- Creative Aesthetics: When it comes to fashion, the visuals are arguably the most important factor. Look for an influencer whose aesthetic is in line with what you’re trying to achieve. This could be anything from their choices in filmic or photographic styles to their own personal style.
- Reach and Credibility: Whilst strong numbers and reach are decent benchmarks to measure, make sure that an influencer’s followers are engaged and participative. A large proportion of fake followers can hurt a collaboration in the long run.
The above is just the beginning. Taking time to research and find influencers that meet your criteria will ensure that your collaborations are a success, both online and offline. With greater trust comes greater potential and this holds true when it comes to influencer marketing. Explore and find the perfect fit – the right influencer can make a world of difference for your fashion brand.
The rise of fashion influencers and celebrity style has clearly demonstrated what a strong impact social media and digital culture can have, when it comes to trendsetting and tastemaking. By breaking away from traditional forms of showcasing stylish and attainable looks, influencers and celebrities have given everyday people the opportunity to express themselves through personal style and fashion. As we look to the future, it will be interesting to see how fashion influencers and celebrities will continue to influence and shape the world of fashion.
